Online marketing, digital marketing, social media marketing. What are they all and how do you choose? We’ve created a series of posts to explain some common terms.

In a nutshell, social media marketing is all about using the social media channels that your customers use to promote your business. That means tweeting about your goods and services, uploading photos of your business out and about or sharing helpful articles from your website blog - these helpful articles also fit within the realm of content marketing!

The main aim when using social media marketing is to get your followers to share your posts to get greater reach and greater exposure across the social media channels used. Those impressed with you will start to follow and share too, building an even greater awareness of your business.

Your posts can be adverts or information, it doesn't even have to be your own content, you can share other content that is consistent with your message. It all helps your business to stand out as an expert in your field.

Using Twitter you've got to get make your short updates stand and remember your hashtagging, on Facebook you've got more characters to play with so there's no need to limit or be creative with your word shortening. Social media marketing is about using each channel and its functions to the best to get your message out.

How does this fit with content marketing, you may ask? Well, they definitely overlap as you use your social media channels to share your content, but your content should be informational than advertorial with your content marketing approach. Take a look at our blog post What is content marketing? to find out more.

For more key elements to social media marketing which you can check out our previous blog post 10 tips for your social media marketing or the links below to other explainer posts.

If you need some help with your social media marketing then please don't hesitate to get in touch on 01752 651414 or on [email protected]