In our series of frequently asked questions, we explore some of the terms you may hear in relation to website design - what is usability?

Usability, in the context of websites, relates to how easy your website is to use.  Usability is a key factor in designing a website, its functionality and how it all interacts together. A well designed, usable website will keep visitors engaged on your pages as well as keep them coming back. They will intuitively know how to move round your website and come away with a pleasant experience.

A bad website experience will immediately turn off your visitors and they will go elsewhere.  Have you ever experience a tricky to navigate menu or had something your are reading obscured by a pop up that won't go away?  These are examples of bad usability. These types of things annoy website visitors and prevent them engaging with a website with the knock on effect potentially preventing them from engaging with you and your business.