We share some the key things do to maintain our social media channels & those of our clients. It’s important to set up and maintain your social media marketing presence in the right way, even if you have no or very little budget. Then, when your business does grow, you have a great social media foundation to build on.
Here at Carbon Pixel we use Instagram, Twitter, Facebook and LinkedIn and here’s a few tips we’ve learnt along the way:
1. Plan - Start by creating a plan or strategy and stick to it! There’s plenty of free resources out there and if you need a template to follow; we've also created a lovely guide for all our visitors which you can get here: Download Carbon Pixel Social Media Strategy
2. Consistency - Be consistent with your message across all the channels you use. When it comes to Instagram, interested people will view your gird, so ensure your grid looks consistent and on brand; if you want to share posts that aren't, use stories.
3. Use your posts well - Use your posts to advertise your business, product or service but also provide information, support and solve problems for others.
4. Join groups - Look for groups on Facebook and Linkedin, join and share your content with them.
5. Create engaging content - Make sure your content is concise, engaging and links back to your website. Use visual imagery - it’s proven that posts with image or videos have far more engagement than those without.
6. Use great looking imagery - The quality of your images as well as what is in them is judged. High quality imagery is really important to give your business a professional appearance; there are multiple free image sites you can use for example Pexels or Pixabay. If creating your own images, pay attention to the composition as well as the quality, and make sure nothing unsightly is on show.
7. Use the right tools - Use a social media management tool - this makes the managing of your content across the multiple channels so much easier. We use a variety of tools most of which are easy to set up and simple to use with many having free versions, for example, Hootsuite or Sendible.
8. Use Facebook for Business - Make sure your Facebook page is a Facebook Business Page not a Personal Profile page. If you are creating ads, try to use Facebook Ads Manager rather than the Ads Centre as you get much better tools and information to work with.
9. Use Facebook Calls to Action - Make sure you add a call to action that Facebook make available. This could be a Learn More button with a link to your website or Call now with a tap to make a phone call.
10. Review analytics - Review the analytics of your posts - note the ones with the most activity and do follow-ups or series on same topic.
If you need any help or support with your social media, please do not hesitate to get in touch with us [email protected].