Inbound marketing is all about attracting your customers to you, by creating relevant, informative and engaging content.
The main benefits from this marketing approach are:
CostThe cost of inbound marketing is generally lower than traditional outbound marketing. Hubspot in their State of Inbound Report state that inbound marketing costs 62% less per lead than traditional outbound marketing.
LongevityIt’s built to last. Creating a website with great SEO, content and a consistent social media strategy will begin to attract new visitors, who will continue to grow as long as you continue creating and distributing great content. As your audience grows, so does your establishment as trusted source in your area. A well maintained, yet evolving strategy can keep your business in the forefront for a long time.
Customer focusInbound marketing is a two way conversation between you and your potential customers. As a result you get to know and understand their problems better, so you can provide information to support them. This communication ultimately builds rapport, trust and makes you someone your customers want to buy from. Being more focused on your customer’s needs will help attract more leads.
Quality LeadsWhen a visitor is attracted to your content, you are clearly meeting a need or providing a solution they need. Following that up as trusted resource in that area, means your lead is far more likely to convert to a paying customer.
If your competitors are using these techniques and seeing good returns and you’re not, you have to ask if you missing out. Its very easy to get started and our next post gives a few practical tips.