Infographic: Social Media Statistics

Infographic: Social Media Statistics

Take a look at our infographic on social media marketing statistics (references below):

  • 3.196 billion global social media users in 2018, equaling 42% penetration. Source: We Are Social
  • 59 percent of global consumers use social media as a source of inspiration for purchase. Source: PWC
  • Facebook has 2.20 billion monthly active users as of March 31, 2018. Source: Facebook Newsroom
  • The average Facebook user clicks on 10 Facebook ads every month, and for female-identified users that number bumps up to 12 Source: We Are Social
  • Twitter has 336 million monthly active users. Source: Twitter Announcement
  • 66.4 percent of surveyed Twitter users said they’d discovered a small-or-medium-sized business on Twitter. Source: Twitter Insights
  • Instagram has 800 million monthly active users. Source: Omnicore
  • 150 million users have a conversation with businesses through Instagram Direct each month. One third of those messages start with an Instagram Story. Source: Instagram Business

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