Take a look at our infographic on social media marketing statistics (references below):

• 3.196 billion global social media users in 2018, equaling 42% penetration. Source: We Are Social
• 59 percent of global consumers use social media as a source of inspiration for purchase. Source: PWC
• Facebook has 2.20 billion monthly active users as of March 31, 2018. Source: Facebook Newsroom
• The average Facebook user clicks on 10 Facebook ads every month, and for female-identified users that number bumps up to 12 Source: We Are Social
• Twitter has 336 million monthly active users. Source: Twitter Announcement
• 66.4 percent of surveyed Twitter users said they’d discovered a small-or-medium-sized business on Twitter. Source: Twitter Insights
• Instagram has 800 million monthly active users. Source: Omnicore
• 150 million users have a conversation with businesses through Instagram Direct each month. One third of those messages start with an Instagram Story. Source: Instagram Business