It’s important for a viewer to have some kind of emotional connection to any characters, be that love, hate or self-recognition. A character driven design helps to deliver information in a visually appealing manner that can utilise storytelling with an aim to better memory retention.
Sometimes information is conveyed in quite a dry manner but when appropriate this is where characters and storytelling comes into its own. Characters are useful for training purposes, information reference or editorial content and both a valuable and reusable resource for all ages.
These are just some examples of the character illustrations we have done.
Do you use character illustration to communicate information your brand or business?
If you would like to see more or would like us to create illustrations for you, please get in touch firstname.lastname@example.org.