What Is Web Design?

What Is Web Design?

What do we mean by the term web design? A project manager's definition.

I am a digital project manager. I’ve worked for professional services firms, large creative agencies and now, here, at a small web design company - I’ve seen a lot of web designs.

To me, at the simplest form, “web design” means the arrangement of functions, colours, typography, graphics, content and more on a web page to enable the website user to have the best experience in terms of usability and aesthetics.  

This “arrangement” also needs to factor in the current requirements for search engine optimisation as well as how the “arrangement” differs from a large widescreen monitor down to a phone.

Then there is the consideration of user journeys to make sure your website delivers results and converts enquiries to sales and as well as UX to ensure. that the user's experience on your website is effective and enjoyable.

These paragraphs nowhere near explain the complexity of web design but do allude to the multiple elements that need to be considered. There are plenty more.

Web design is a skill and a craft that takes time to learn, a passion to implement and experience to produce unique designs over and over.

We are lucky that our designers have knowledge, experience and credibility. They've worked on numerous big name brands from the BBC, Babcock, PwC, Carnival Cruise Liners, UK Parliament and more. The people we work with are passionate about creativity with the ability to enthuse and inspire the clients.

If you would like a bespoke design solution or chat through some ideas, please do not hesitate to get in touch with us [email protected].


Check out our other post on What is a web designer?

If you want to know about the services we provide, please take a look at our Web Design page.