SEO stand for search engine optimisation. It is a way of structuring your site and its content to ensure that you have the best chance of your website being returned in a good position when someone does a Google search for terms relevant to your business.
SEO over the years has grown and changed and become an industry in its own right. There are many companies whose sole purpose are to boost your placement on google through various techniques and campaigns.
When building a site we will always implement best practises for SEO. For more advanced SEO advice or paid campaign we will always refer you onto our trusted, specialist partners.
If you would like us to see if your site is optimised, please do not hesitate to get in touch at firstname.lastname@example.org.