The client approached us with a need to bring two separate healthcare businesses, each covering different regions of Cornwall, together.
We sat down and discussed a number of approaches as both businesses already had their own identities.
It was decided that a branded house approach would be taken, meaning that there would be one visual identity followed by each of the businesses.
Using the branded house approach allows the reach and recognition of both businesses to cover the whole of Cornwall, not just each business' respective area.
A number of concepts and colour options were created and discussed. The final decision was made for a logo mark of a contemporary rose. Previously Alexandras Community Care had used a red Tudor rose and it was felt important to retain a similarity.
We updated the red previously used to have pinker hues and included a non-colour version for printing.
The updated logo marks were combined with an updated font and strapline, to create a recognisable logo providing instant information to viewers.
Having established a new look for the business, which was well received in testing by both staff and clients, we were then able to roll this out.
We created a design for flyers and roller banners, as well as creating logos for use on merchandising.
We were then tasked the website redesign and redevelopment. As part of the redesign particular attention was made to the types of care offered as well as the types of people most likely to work with the business.
We ensured a website structure was created which, whilst being simple and easy to use, was also optimised to appeal to the identified types using specific keywords and language identified as commonly used in searching.
The new website is mobile friendly, easy to update for the Westcountry staff and scalable for any future growth requirements.