As we head into the new year and we begin to plan ahead for 2024, it might be time to consider making some changes to how you reach your target audience.
The digital marketing landscape is constantly evolving and presenting new challenges for businesses worldwide. In this blog post we will explore our top 5 marketing trends for 2024 that will think will have a big impact on the industry. Embracing these trends will play a big part in staying ahead of your competition and connecting with consumers.
- AI Driven Personalisation
Artificial intelligence has already taken 2023 by storm and it’s only set to get bigger in 2024. AI-driven personalisation will enable brands to create a tailored experience for their customers, predicting preferences and behaviour to deliver a seamless experience.
- Sustainable and Ethical Marketing
The modern consumer is not just interested in purchasing a product or service; they’re keen on understanding the brand’s values, particularly concerning environmental and social responsibility. This trend, spurred by global challenges like climate change and social injustices, has led to a surge in brands promoting their sustainability initiatives and ethical practices. From eco-friendly packaging to fair trade sourcing, marketing in 2024 is as much about values as it is about value.
- Video Marketing
Whilst video marketing isn’t a new trend, it definitely isn’t going anywhere in 2024. With platform such as Tiktok, Instagram Reels and Youtube Shorts constantly rising, brands are turning to short-from video marketing to target their audiences. not just for advertisements but for storytelling, product launches and even customer testimonials.
- Multisensory Experiences
In 2024 we will see a big increase in brands using podcasts and voice-based platforms to reach a wider audience. We already have the likes of ‘The Sauce’ by Mcdonald’s and ‘Slack Variety Pack’ by Slack dominating the charts. We will also see brands using creative sound, visual and copy in their ads and content to deter from the standard image and text.
- Authentic Influencer Marketing
Influencer marketing remains a powerful tool, but it's evolving towards a more authentic and transparent approach. Consumers are more discerning and seek genuine connections with brands. Marketers need to partner with authentic influencers who align with their brand values and resonate with their target audience.
The marketing landscape is ever-evolving, and adapting to these trends will be crucial for businesses looking to thrive in 2024. These trends offer exciting possibilities for innovative marketers. By incorporating them into their strategies, businesses can build stronger connections with their audience and drive success in the dynamic world of marketing.
